Jerry Ross is a life-long entrepreneur who connects with audiences sharing his extensive entrepreneurial experience and insights on a variety of business topics. Using his outstanding record of corporate achievement and entrepreneurial successes, Jerry inspires and motivates audiences with practical examples and humorous stories that are remembered long after the event is over.

Since 2007, Jerry has been the Executive Director of The National Entrepreneur Center in Orlando, Florida, which has received national attention and international interest as a model for economic development. The Orlando Business Journal has dubbed him a “virtual business incubator” and named him one of Central Florida’s “Top 10 Businessmen to Watch.”  He is regularly quoted in national business publications and his business commentaries regularly appear on Nightly Business Report for PBS nationally.

Jerry’s strength is his real world experience, and his contagious enthusiasm. He engages audiences with a unique blend of practical advice, humility, humor, and inspiration that makes him equally appealing to national conventions, corporate events, or company retreats alike.  Jerry delivers a performance that is guaranteed to make your event unforgettable!

Email info@jerryrossonline.com to check Jerry’s availability.



In addition to being a life-long entrepreneur, Jerry has held leadership positions with AT&T, Ohio Bell, Goal Systems Software, Ballantyne of Omaha, and The University of Central Florida.  His entrepreneurial ventures include Sky-Tracker of Florida, Semco Properties, Maverick Business Magazine, and J.Ross Enterprises, Inc.

In 2007, Jerry was selected in a nationwide search to become the Executive Director of the National Entrepreneur Center located in Orlando, Florida. The Center is home to 11 independent business support organizations that coached and trained over 12,000 business people last year alone.  Jerry has been quoted by the Orlando Sentinel, Florida Trend Magazine, Wealth Magazine, Florida Today, The Orlando Business Journal, Entrepreneur Magazine, and The Wall Street Journal on a variety of small business topics, and is a nationally recognized speaker on entrepreneurship, leadership, and economic development.

Jerry is currently a board member of Christian Help, The City of Orlando’s Minority Enterprise Board, Florida’s Innovation Caucus 2020, Heidelberg University’s Business Advisory Board, and serves as Vice Chair of Florida’s District Export Council. He has a Bachelors Degree in Business from Heidelberg University, an MBA from Dayton University, and is a Certified Business Consultant through the University of Central Florida.


  • Selected for Leadership Florida XXXI (2012-13)
  • Received Eagle Award from Commercial Builders Asnn. for Creative Design (2012)
  • Raised over $2M in private and public funding for new facility for the National Entrepreneur Center (2011)
  • Finalist for Don Quijote Award (2009)
  • Received Beacon Award for Diversity (2008)
  • Named one Orlando’s “Top 10 Businessmen to Watch” (2008)
  • Selected in nationwide search to become Executive Director of The National Entrepreneur Center in Orlando, Florida (2006)
  • Creator and publisher of Maverick Business Magazine. (2004-2007)
  • Frequent media guest in Central Florida. (2004-present)
  • Finalist for 1998 Small Businessman of the Year by the Seminole County Chamber
  • Sold in cash buyout. (1991-1998)
  • Created world-class entertainment lighting company (Clients included Walt Disney Parks and Resorts, Universal Parks & Resorts, NASA, NFL, NBA, & Olympics.)
  • Received Goal Systems’ Software Award for Sales Achievement. (1989)
  • Created a new department for Ameritech that generated over $1 million in sales in its first year of operation. (1984)

Current Speaking Titles:

  • Marketing with the Wizard – Lessons from the Wizard of Oz
  • Sell Something, Anything!
  • Main Street Gardening – Economic Development Through Small Business Development
  • Small Business Tactics for Tough Times
  • Entrepreneurial Thinking for the Innovation Economy
  • The Small Business Mechanic
  • Customized Keynotes and Corporate Programs are available upon request.

Book Published:

Business Shorts (2012)

Articles Published:

  • “To Boost Sales, Tap Existing Customers” - Orlando Sentinel – 1/6/03
  • “Don’t Overlook Visuals in Merchandising” -Orlando Sentinel – 1/13/03
  • “Put Your Marketing Plan into Motion” -Orlando Sentinel – 10/13/03
  • “Feasibility Study Provides Reality Check” -Orlando Sentinel – 1/12/04
  • “Focus Effort on Sales to Grow Business” -Orlando Sentinel – 1/19/04
  • “Rebates Can Be an Effective Marketing Tool” -Orlando Sentinel- 5/31/04
  • “Want to Succeed? Learn How to Sell” -Orlando Sentinel– 7/12/04
  • “What to Consider Before Taking the Plunge” -Orlando Sentinel – 10/4/04
  • “3 Steps to Relationship Selling” -Imaging Spectrum Magazine – 8/05
  • “Main Street Gardening”  -Visión magazine (2012)
  • “The Chaos Opportunity” –Visión magazine (2012)
  • “Insights from Colombia”  -Visión magazine(2012)

Recent Speaking and Training Engagements:

  • Seacoast National Bank (2012)
  • Colombian Economic Development Mission (2012)
  • National Business Incubation Association (Keynote 2010)
  • Heidelberg University – Entrepreneur in Residence (2012)
  • Bio Florida (Moderator 2012)
  • Priority Associates (2012)
  • Nightly Business Report – Commentary (2011-12)
  • Gulf Power – Full Throttle (2011)
  • ASQ Quality Management Conference (Keynote 2011)
  • Heidelberg University Convocation (2011)
  • The Barefoot Executive – Dallas Convention (2011)
  • Arizona Entrepreneur Conference (2011)
  • Everest College Commencement (2011)
  • National Collegiate Inventors and Innovators Alliance (2011)
  • Extreme Business Makeover Boot Camp (2011)
  • National Dive Convention- DEMA (2006,2008, 2009, 2011)
  • World Trade Center International Finance Forum
  • Cairo, Egypt Business Development Conference
  • International Imaging Technology; National Convention
  • Florida Staffing Association; State Convention
  • National Independent Nurses Association
  • Florida Association of Small Business Development Centers
  • Central Florida Economic Outlook
  • University of Central Florida -Technology Incubator
  • University of Central Florida-Small Business Development Center
  • Central Florida’s Emerging Business Network
  • SCORE-Senior Corp of Retired Executives; District Meeting
  • Themed Entertainment Association; Eastern Division
  • Kauffman Foundation FastTrac- New Business: Facilitator
  • Orlando Business Journal; Central Florida Small Business Expo
  • U.S. Hispanic Chamber; Women in Franchising
  • AT&T Outplacement Training Program
  • Overland Missions International, Staff Development Conference
  • Tedder, James, & Worden CPA, Staff Development Conference
  • Florida SBDC Entrepreneur Team to Merida, Mexico
  • National Paint and Coatings Expo- Tampa, Florida
  • AFLAC Insurance; Staff Training
  • Accountants for Co-operatives; SE Regional Meeting
  • Osceola County Public Schools; Staff Development
  • Orlando’s Economic Cooperative